Multi-Channel Mastery:
From 1.5x to 4.5x ROAS
With Paid Ads + Email Marketing. Amerisleep is one of America’s leading mattress brands, known for award-winning mattresses built with eco-friendly components and advanced design.
We started our partnership with Amerisleep with clear targets and goals.
The brand was looking to scale online sales and improve RoAS, as they had already spent a significant budget in affiliate marketing, Meta ads, and email marketing without achieving the expected results.
They required dedicated support with strategy and creatives.
That’s where we came in and accepted the challenge. First, we analyzed and identified the weaknesses in their online marketing machine.
They needed a conversion-focused Meta setup with high-converting creatives, automated email flows, and consistent weekly campaigns. We prepared and implemented an integrated marketing strategy focused on maximizing both acquisition and retention.
We rebuilt the machine around acquisition + retention working together.
We started by identifying the weak points in their online marketing engine. From there, we built an integrated strategy focused on the fundamentals with the highest leverage.
The objective wasn’t isolated channel wins. It was a cohesive system where Meta and Klaviyo reinforced each other and drove profitable growth together.
Conversion-focused campaigns on Meta with high-converting creatives
Email flow optimization and consistent weekly campaigns with proper segmentation
Creative consistency across Meta and Klaviyo
Leveraging recurring promos with a dedicated Meta strategy that maximizes both evergreen and promotional content
Data-driven campaign optimization
190% RoAS increase on Meta. $405.5k in email revenue in a single month.
As a result, Amerisleep saw a 190% RoAS increase on their Meta ads, from 1.5x to 4.5x, while achieving $405.5K in email revenue in a single month.
It’s a clear example of what happens when acquisition and retention are built to support each other through stronger structure, better creatives, and sharper execution.
Conversion-focused campaign structure, high-converting creatives, stronger retention systems, and tighter alignment between Meta and Klaviyo.
Even well-established brands can unlock a new level of growth when paid ads and email marketing work together across the full funnel.
A blueprint for profitable growth.
Amerisleep came to us with a clear challenge: Increase Online Sales Profitability. Through well-structured full-funnel paid media approach and an optimized Klaviyo email strategy, we not only drove 4.5x ROAS but also $405.5k in email revenue in a single month.
Proving that with the right creatives, structure and strategy, even well-established brands can achieve a new level of growth. This isn't just a success story, it's a blueprint of what's possible when you leverage the synergy between paid ads and email marketing for both acquisition and retention.
Want this kind of growth engine for your brand?
If you’re doing real volume and need senior operators to fix the gaps across paid media and retention, let’s look at your current setup.