Turning Challenges into Opportunities for Elesi
Elesi relied heavily on paid advertising, but the account was leaking efficiency. The opportunity was to tighten Google performance, improve product-level decision making, and turn a good catalog into a more profitable growth machine.
A strong online lighting brand with room to sharpen performance.
Elesi is a UK-based lighting brand known for safe, efficient, and visually strong electrical products. As an online-first business, paid media plays a central role in revenue growth.
When we started working together in October 2023, the main goal was to improve ROAS while giving the business clearer visibility into product performance and customer behavior.
The audit showed obvious gaps in how budget was being distributed and where opportunity was being missed. Some products deserved far more focus than they were getting.
That meant the account needed better structure, better segmentation, and a clearer system for deciding which products should be pushed hardest.
How we made product-level optimization matter more.
We started by improving the existing Google setup, then paired that with more deliberate hero-product focus and smarter budget allocation.
Optimized Google campaign structure around stronger conversion performance.
Launched campaigns focused on high-performing hero products.
Implemented Product Hero labeling to segment heroes and underperformers more clearly.
Used daily optimization and budget allocation decisions informed by product performance.
A more disciplined Google account with clearer commercial signals.
By organizing the account around product performance instead of treating the catalog too uniformly, Elesi gained better visibility and stronger campaign efficiency.
That helped support more reliable stock planning, stronger forecasting, and healthier revenue generation from paid media.
A blueprint for profitable growth.
Elesi is a reminder that better paid media performance often starts with better merchandising logic. Once the account knew what mattered most, budget could work harder.
Want this kind of growth engine for your brand?
If you’re doing real volume and need senior operators to fix the gaps across paid media and retention, let’s look at your current setup.