Double-Digit ROAS for HTP America
HTP America had the products and the market credibility, but the paid media system was underperforming. The objective was to rebuild the acquisition engine across Meta, Google, and email so performance could finally match the strength of the brand.
A respected welding brand held back by weak campaign performance.
HTP America is a long-established player in the US welding market, serving everyone from fabricators and auto specialists to hobbyists and experimental aircraft enthusiasts.
When we took over in September 2024, the opportunity was to unlock more of that demand through a better-converting ecosystem across paid media and retention.
The business already had a strong product lineup and real customer trust. What it lacked was a paid media machine capable of consistently turning that market position into revenue.
To fix that, the system needed stronger structure, better search capture, creative consistency, and more intentional use of recurring promotional strategy.
How we rebuilt the performance engine around conversion quality.
We focused on the core acquisition fundamentals first, then aligned Meta, Google, and email around a more repeatable growth system.
Built high-converting campaign structures across Meta and Google.
Captured more branded demand created by stronger Meta exposure.
Maintained creative consistency across paid media and email marketing.
Used recurring promotional strategy to balance evergreen demand with promotional windows.
12.63 Meta ROAS · 11.70 Google ROAS · +65% Email Revenue
The strong performance of the rebuilt paid ads setup gave HTP’s team the confidence to increase monthly ad spend without losing efficiency.
On Meta, an additional $40K in spend generated $388K in added sales. On Google, an additional $11K in spend generated $295K in extra sales from the beginning of the partnership.
An additional $40K in Meta ad spend generated $388K in added sales while maintaining a double-digit ROAS.
An additional $11K in Google ad spend generated $295K in extra sales, reinforcing the value of the rebuilt acquisition system.
The source page includes both key-result screenshots and categorized creative sections.
HTP has a more structured proof layout than we first preserved. The source separates main screenshots under Meta Ads, Google Ads, and Klaviyo before moving into a categorized creative-process section.
This pass restores that structure instead of flattening everything into one generic gallery.
A blueprint for profitable growth.
The strong performance of our high-converting paid ads setup gave HTP’s marketing team the confidence to increase their monthly ad spend. On Meta, we turned an additional $40K in ad spend into $388K in additional sales, while maintaining a double-digit ROAS. On Google, we turned an additional $11K in ad spend into an impressive $295K in extra sales from the beginning of our partnership.
Want this kind of growth engine for your brand?
If you’re doing real volume and need senior operators to fix the gaps across paid media and retention, let’s look at your current setup.