Janji Achieved 3.2x MER with a Full-Funnel Meta Strategy
Janji needed more than incremental paid social tweaks. The goal was to rebuild the funnel so the brand could grow revenue, support list growth, and stay effective even through a difficult seasonal period.
A mission-led apparel brand with paid social upside still on the table.
Janji is a Boston-based running apparel brand built around performance gear and a broader mission to fight the global water crisis through every sale.
When the team came to us in January 2021, they wanted to grow sales and mailing-list signups while rebuilding the paid social funnel into something more strategic.
The timing was not easy. Q1 was already a tougher period for the niche, and COVID added more pressure to outdoor apparel demand in North America.
That meant the account needed stronger storytelling, clearer funnel progression, and more disciplined creative alignment so spend could scale without getting sloppy.
How we rebuilt the Meta funnel around story and conversion.
We focused on funnel architecture first, then made sure the creative system supported trust-building and product education throughout the journey.
Built a full-funnel Meta structure to guide prospects from awareness to conversion.
Used product storytelling to build interest, trust, and social proof.
Maintained creative consistency across Meta campaigns so the brand message stayed coherent.
196% Increased Ad Spend · 3.2x MER
With a stronger funnel in place, Janji was able to support larger spend while keeping efficiency at a healthier level.
That created a better foundation for both direct revenue growth and audience building, rather than forcing the account to choose one or the other.
To improve their Meta performance, we focused on the variables with the greatest impact:, Full-Funnel Meta campaign structure to guide prospects from awareness to conversion efficiently
Janji needed a cleaner acquisition and retention engine, and the result was stronger performance without relying on guesswork.
A blueprint for profitable growth.
Janji worked because the funnel was treated like a system, not a collection of disconnected ad sets.
Want this kind of growth engine for your brand?
If you’re doing real volume and need senior operators to fix the gaps across paid media and retention, let’s look at your current setup.