From Local to Global for MyWalit
MyWalit had brand strength, product appeal, and international potential. The task was to structure Google and promotional activity in a way that could bring in new customers while expanding market by market without losing profitability.
A distinctive heritage brand ready to expand more deliberately.
MyWalit began in Lucca, Tuscany and grew from a small local brand into a business with broader international reach, known for bright colours, dependable quality, and playful design.
When we stepped in, the brand was already investing in paid ads. The opportunity was to fix the weak points and create a clearer system for international expansion.
The audit showed several obvious gaps, especially around promotional setup and how expansion performance was being managed across different countries.
To grow profitably, the account needed stronger country-level structure, better brand protection, and a more deliberate use of seasonal promotions.
How we made international growth more measurable and more profitable.
We restructured the account to close easy leaks first, then built country-specific campaign logic so expansion decisions could be made more intelligently.
Built higher-converting Google campaign structures tailored to country-level performance.
Launched Performance Max campaigns segmented by market.
Protected and captured existing demand through dedicated brand campaigns.
Used seasonal trends and promotional timing to bring in new customers more efficiently.
4.9x ROAS while expanding international reach.
With cleaner structure and better market segmentation, MyWalit was able to increase traffic and sales while maintaining profitability.
That created a more scalable foundation for ongoing international growth instead of relying on a looser one-size-fits-all setup.
High-converting campaign structures on Google aimed to maximize each country's performance, Maximizing conversions from their existing brand awareness through dedicated brand protection campaigns
MyWalit needed a cleaner acquisition and retention engine, and the result was stronger performance without relying on guesswork.
A blueprint for profitable growth.
MyWalit is a good case of expansion working better once market structure catches up with brand ambition.
Want this kind of growth engine for your brand?
If you’re doing real volume and need senior operators to fix the gaps across paid media and retention, let’s look at your current setup.