Tirtyl to Skipper: Scaling a Zero-Waste Challenger Brand
Tirtyl, now Skipper, had the kind of product people loved once they understood it. The challenge was building enough trust to get consumers to change an everyday buying habit and purchase a radically different home-care product online.
A challenger brand asking customers to change behavior, not just try a product.
Founded in 2020 by May Bandi and Lachlan Hill, Tirtyl entered the market with a zero-waste, just-add-water range for home and personal care.
When we started working together in January 2021, the goal was to grow online sales aggressively while keeping unit economics healthy across LTV, CAC, and ROAS.
Most shoppers buy products like hand soap in supermarkets without much thought. Moving them toward a new online-first routine required more trust, more education, and tighter conversion mechanics.
That made paid media effectiveness inseparable from the brand story itself. The account needed consistency from prospecting through branded search and purchase.
How we helped a sustainability challenger scale more cleanly.
We focused on the variables with the biggest impact first: structure, search capture, and consistent creative across channels.
Built high-converting campaign structures across Meta and Google.
Captured incremental conversions through branded search demand created by Meta exposure.
Maintained creative consistency across Meta and Google so the brand story felt coherent throughout the funnel.
$159,472 Ad Spend directed into a stronger scaling system.
The account was shaped to support growth without losing sight of efficiency, helping the brand pursue scale while protecting the economics that mattered most.
For a product that required behavior change, that discipline mattered. Growth had to come with trust, clarity, and repeatable demand capture.
Total Revenue Generated, To improve Meta and Google's performance right off the bat, we focused as usual on the variables with the highest impact:
Tirtyl's (Skipper) needed a cleaner acquisition and retention engine, and the result was stronger performance without relying on guesswork.
A blueprint for profitable growth.
Skipper is the kind of brand that benefits from aligned media, aligned creative, and a value proposition that gets repeated clearly until the market catches up.
Want this kind of growth engine for your brand?
If you’re doing real volume and need senior operators to fix the gaps across paid media and retention, let’s look at your current setup.