From 1.9x to 4.6x ROAS for Slurp Laboratories
Slurp Laboratories needed paid media that could produce steadier profitability across markets. The goal was to move from unstable returns into a more disciplined acquisition system across Meta and Google.
An international beauty brand with profitability volatility to solve.
Slurp Laboratories is a beauty and skincare brand built around strong product design, futurist brand language, and a premium sense of self-worth.
Despite the strength of the brand, international growth was being held back by unstable profitability and an acquisition system that needed more structure.
The business needed customer acquisition that could scale without making CPA and ROAS swing too hard from one period to the next.
That meant improving campaign structure, audience quality, and the way Meta exposure translated into branded demand on Google.
How we stabilized growth and improved return quality.
We focused on the core levers first: channel structure, audience quality, brand-search capture, and consistent messaging across platforms.
Built high-converting campaign structures across Meta and Google.
Created custom LTV-weighted audiences to improve algorithmic targeting.
Captured more branded search demand generated by stronger Meta exposure.
Maintained creative consistency across Meta and Google.
From 1.9x to 4.6x ROAS.
By rebuilding the account around stronger traffic quality and better system design, Slurp was able to lift performance materially across both major paid channels.
That gave the brand a healthier profitability profile and a more dependable foundation for international growth.
To drive scalable profitably on Meta and Google, we focused as usual on the variables with the highest impact:, High-converting campaign structures on both Meta and Google
Slurp Laboratories needed a cleaner acquisition and retention engine, and the result was stronger performance without relying on guesswork.
A blueprint for profitable growth.
Slurp worked because the account stopped behaving like a collection of campaigns and started behaving like a performance system.
Want this kind of growth engine for your brand?
If you’re doing real volume and need senior operators to fix the gaps across paid media and retention, let’s look at your current setup.