The Pretzel Company Grew Revenue by 195% Year over Year
The Pretzel Company came in with a straightforward target: scale revenue hard without breaking profitability. The account needed stronger media structure, better creative consistency, and a much sharper retention setup to support that jump.
A beloved product with national e-commerce upside to unlock.
The Pretzel Company had an offer people already loved. The real opportunity was turning that demand into a larger, more systematic growth engine online.
When we took over in October 2023, the brand wanted to grow daily spend from $800 to $5,000 while keeping MER above a healthy floor.
The audit exposed the usual scaling blockers: weak structure across Meta and Google, inconsistent creative, incomplete email flows, and poor segmentation.
If revenue was going to grow aggressively without destroying efficiency, the full system had to be tightened at once rather than patching one channel at a time.
How we scaled revenue without letting profitability slip.
We treated paid media and retention as one connected machine, then focused on the highest-impact operational fixes first.
Built higher-converting campaign structures across Meta and Google.
Captured more branded demand created by increased social exposure.
Aligned creative across Meta, Google, and email campaigns.
Improved email flows and segmentation to increase repeat-purchase revenue.
Used seasonal patterns to allocate budget more deliberately.
+195% Revenue Growth · 2.0+ MER Maintained
In 365 days, the account was able to scale significantly while keeping profitability intact, proving the growth target was realistic once the system underneath it was fixed.
That combination of acquisition growth and stronger repeat revenue made the business less dependent on brute-force ad spend alone.
High-converting campaign structures on both Meta and Google, Maximizing incremental conversions from brand searches coming from increased social media exposure
The Pretzel Company needed a cleaner acquisition and retention engine, and the result was stronger performance without relying on guesswork.
A blueprint for profitable growth.
The Pretzel Company is what good scaling looks like when media buying and retention stop working in separate lanes.
Want this kind of growth engine for your brand?
If you’re doing real volume and need senior operators to fix the gaps across paid media and retention, let’s look at your current setup.