How Vieve Grew DTC Sales Beyond Amazon
Vieve had a strong product and growing demand, but too much of the business was still concentrated on Amazon. The objective was to turn paid media into a real direct-to-consumer growth engine for Shopify without wrecking margin.
A promising product with DTC upside still sitting under the surface.
Vieve is a UK protein water brand that entered the market with a differentiated offer and encouraging customer response.
When we started working together in late 2022, the brand had room to scale, but most sales volume was still being driven through Amazon instead of its own Shopify store.
The goal was not just to grow paid media numbers on a dashboard. It was to shift more demand into the direct-to-consumer channel while keeping profitability healthy enough to support scale.
That required cleaner acquisition structure, better alignment between Meta and Google, and a more disciplined view of long-term value rather than short-term spikes.
How we built a stronger DTC growth loop for Vieve.
We focused on the highest-impact paid media levers first, then aligned creative, search intent, and promo strategy around sustainable growth.
Implemented high-converting campaign structures across Meta and Google.
Aligned Meta prospecting with high-intent brand search on Google to create stronger full-funnel synergy.
Scaled with MER, LTV, and ROAS in view so growth was not driven by short-term wins alone.
Maintained creative consistency across Meta and Google.
Used recurring promotional strategy to balance evergreen conversion demand with campaign bursts.
16,082 Orders while strengthening the Shopify growth path.
With a more disciplined paid media system in place, Vieve had a stronger foundation for shifting volume toward DTC while keeping acquisition economics under control.
That matters for any consumer brand trying to own more of the customer relationship instead of outsourcing too much of it to a marketplace.
Vieve gained a cleaner paid media engine built to grow Shopify demand, not just chase marketplace spillover.
Owning more of the customer journey through DTC gives a brand more control over margin, retention, and long-term growth.
A blueprint for profitable growth.
Vieve had the ingredients already. The real unlock was turning those ingredients into a more intentional acquisition and channel-growth strategy.
Want this kind of growth engine for your brand?
If you’re doing real volume and need senior operators to fix the gaps across paid media and retention, let’s look at your current setup.