From Startup to Scale-Up for Zoma Mattresses
Zoma had a strong product in a competitive category, but early-stage growth needed a real marketing system behind it. The task was to build that system from the ground up and make profitable scale possible.
A startup mattress brand with the right product but not yet the right engine.
Zoma is an American mattress brand launched in 2019 with a performance angle aimed at athletes and active-lifestyle buyers.
When we began working together, the business was still early in its journey and lacked the broader marketing infrastructure needed to build awareness and drive revenue consistently.
The problem was not just low awareness. It was the absence of a full growth system capable of supporting scale across paid media and retention.
That meant the business needed better campaign structure, stronger brand-search capture, and a retention layer that could help turn first-time buyers into a more durable revenue base.
How we built the revenue system from the ground up.
We started with an account audit, then built the paid media and retention foundation needed to support profitable customer acquisition.
Built conversion-focused campaign structures across Meta and Google.
Captured more branded demand created by Meta exposure and affiliate activity.
Set up email flows and weekly campaigns in Klaviyo to drive sales and trust.
6x ROAS with a stronger growth system underneath it.
Once the foundational pieces were in place, Zoma had a clearer path to consistent acquisition and stronger revenue generation without sacrificing profitability.
That is what mattered most: not just early wins, but a system capable of supporting the next stage of scale-up growth.
Conversion-focused campaign structures on both Meta and Google, Maximizing incremental conversions from brand searches coming from getting the right exposure on Meta and from their affiliate marketing activities
Zoma needed a cleaner acquisition and retention engine, and the result was stronger performance without relying on guesswork.
A blueprint for profitable growth.
Zoma is the kind of brand that benefits massively once infrastructure catches up to product quality.
Want this kind of growth engine for your brand?
If you’re doing real volume and need senior operators to fix the gaps across paid media and retention, let’s look at your current setup.